What's actually inside a SynthX teardown report
I get asked this on almost every demo call, so here's the honest walk-through — one screen at a time — of what lands in your inbox after a single ASIN paste.
Your odds of winning the click vs. the #1 ranked competitor.
The single number a client remembers — your odds of winning the click against the category leader.
People expect a wall of text. It isn't. A teardown is a sequence of pictures your client can read in a meeting without you narrating every line.
It starts with one number. Not because a number is the whole story, but because it's the thing a busy brand owner remembers after the call.
Your odds of winning the click vs. the #1 ranked competitor.
The single number a client remembers — your odds of winning the click against the category leader.
Then it shows you why
The score sits on top of a heatmap. Each row is a buyer signal — quality, trust, clarity, value — scored for you and your two closest rivals. Green is a win, red is where you're bleeding clicks.
| Buyer signal | You | Rival A | Rival B |
|---|---|---|---|
| Perceived Quality | 45 | 92 | 60 |
| Size / Fit Clarity | 30 | 85 | 40 |
| Value for Money | 88 | 65 | 70 |
| Brand Trust | 50 | 90 | 55 |
Agencies told us the heatmap is the slide that ends the debate. Clients stop arguing about taste once they see where a competitor objectively wins.
And what to do about it
The last third of the report is the part you actually action: the exact fields to change, in priority order.
Want this teardown for your own ASIN?
Paste one Amazon link and get the full report — heatmap, competitor gaps and a paste-ready rewrite — in seconds.