SynthXby Azna AI
An AI focus group for every Amazon listing

In seconds, see why buyers pick your competitor — not you.

Paste one ASIN. SynthX AI auto-pulls your real competitors, runs a full synthetic buyer panel, and hands back a scored teardown and a ready-to-publish listing — in seconds, with zero setup.

7 days free trial · 3 audits · no card required
Live demo
SynthXPaste ASIN
Paste an Amazon ASIN or product URL
Paste ASIN
One engine, three jobs

Audit it. Test it. Track it.

Diagnose why a listing is losing, prove the better version before you publish, and watch it hold up as competitors move.

Audit

Why you're losing the click

Paste one ASIN. A category-true buyer panel scores your listing against your real rivals and pinpoints the gaps costing you the sale.

Win ProbabilityAt risk
42/ 100

Losing on size clarity & trust badges.

See a sample audit

Test

A/B before you publish

Pit two versions head-to-head and see which one wins the click — so you ship the winner instead of guessing.

Purchase intentA wins
Variant A61%
Variant B39%

A leads on a clearer size story.

Explore testing

Track

Monitoring on autopilot

Re-audit every listing on autopilot and get alerted the moment it matters — your Win Probability shifts, or a rival drops their price, rewrites their listing, or launches a new coupon or offer.

Win Probability · 6 wks +19
Competitor B dropped price -8% · week 4
Competitor A added a Subscribe & Save coupon
Your listing health 68 → 78
Open the live tracking demo

Sample figures shown. Every number comes from the listing you paste.

A real teardown, in 30 seconds

This is what lands in your client's inbox

We auto-pull your real competitors

You
Your listing
$24.994.1(312)
Category winner
NorthPeak Pro
$29.994.7(1,840)
Vantage Edge
$26.504.4(980)

Hero image, price, rating & review count — pulled from Amazon automatically. No manual uploads, no survey building.

Teardown — B07PXGQC1Q vs Competitor A & Competitor B
0/ 100
At RiskWin Probability Score

Scored by a category-true panel of AI consumer personas evaluating 12 category-specific buyer psychology signals.

Consumer Sentiment Heatmap

Buyer signalYouComp AComp B
Perceived Quality
45
92
60
Size / Fit Clarity
30
85
40
Value for Money
88
65
70
Brand Trust
50
90
55

Visual gaps the panel flagged

  • Competitor A includes a dimension infographic that prevents size anxiety — your listing has none.
  • Competitor B uses a human face in image 3, lifting agent trust scores by 15%.

Recommended fixes

  • Replace image 3 with a lifestyle shot showing the product in use.
  • Add a '1-Year Warranty' badge to the hero image.

Sample output. Your reports carry your agency's logo and colors.

…then a weekly tracking pulse in their inbox

Win Probability · last 6 weeks +19
Price
$26.50
Rating
4.6★
Reviews
910
BSR
#3.1k

This week's movers

  • Competitor B dropped price -8% to $23.99
  • Competitor A added a Subscribe & Save coupon
  • Your listing health climbed 68 → 78
Next re-audit in 3 days — pinged the moment a score moves.

Sample tracking snapshot. Open the live tracking demo →

Not just what's wrong

We don't just flag fixes — we hand you the full listing

Every audit returns a complete, ready-to-publish rewrite across every attribute. Your client can go live in minutes, not weeks.

Title

BeforeStainless Steel Water Bottle 32oz
After32oz Insulated Stainless Steel Water Bottle — 24h Cold, Leakproof, BPA-Free

Bullets

BeforeKeeps drinks cold. Durable.
After5 outcome-led bullets: cold-retention proof, fit-in-cupholder sizing, leakproof guarantee, sweat-free grip, lifetime warranty.

Attributes

Before3 fields filled
AfterAll 11 fields completed — capacity, material, insulation, lid type, care, dimensions & more.

Image plan

Before5 product-on-white shots
After7-image plan: dimension infographic, lifestyle in-use, size comparison, feature callouts.

Trust & certs

BeforeNone surfaced
AfterBPA-free + 1-year warranty badges on the hero; certification line added to bullets.

Sustainability

BeforeNot mentioned
AfterReusable-impact angle added — replaces ~167 single-use bottles a year.

Illustrative rewrite. Every audit generates copy specific to the listing you paste.

Use cases

Built for the decisions that cost you money

From winning the pitch to rescuing a listing that won't convert — see how agencies and brands put a category-true buyer panel to work.

The problem

Listings are graded on gut feel. Tools like PickFu need manual uploads, survey building and real money per poll — so agencies pitch “optimizations” they can't prove.

The fix

SynthX AI is a prescriptive, evaluative engine with zero setup. Paste an ASIN and it simulates how real category buyers judge your listing against rivals — turning “trust me” into a scored, evidence-backed teardown.

How we compare

The only tool built to tell you why your listing is losing

Other tools check ifyour listing is complete. SynthX AI benchmarks it against the competitors you're losing to right now — and tells you exactly what to fix.

Helium 10 and Jungle Scout size the market. PickFu polls a room of strangers. SynthX AI tells you why the buyer picked them — not you.

And we don't stop at the audit. SynthX AI keeps watching the listing every week — Win Probability, listing health, price, rating & reviews, BSR rank, and competitor badges & offers — then pings you the moment something moves.

Only usAuto-pulled competitor panelOnly us“Why you’re losing” diagnosisOnly usWin Probability score (0–100)Only usWeekly tracking & alerts
See the full comparison — SynthX vs Helium 10, Jungle Scout & PickFu

See exactly why your listing is losing

Paste one ASIN and get a full competitive teardown in seconds.

From ASIN to client-ready in three steps

1

Paste an ASIN

Drop in any Amazon product link or ASIN — yours or a prospect's.

2

Run the panel

We auto-fetch competitors and simulate a category-true buyer panel in seconds.

3

Ship the rewrite

Get a scored teardown plus a ready-to-publish listing you can go live with today.

Built for teams

One workspace for your whole agency

  • Up to 15 staff seats per agency
  • Reports stay private to their owner by default
  • Admins oversee everything; share work with a click
  • Invite teammates with a secure signup link

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Stop guessing. Start proving.

Start free with 3 real audits — no card required. Or see a full sample report and book a walkthrough.